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+964 780 822 2092

About Us

We are Safinat Albahar General Trading Co. Ltd.

Established in 2006 in Baghdad, Iraq, our primary business is in electrical and household appliances. We currently operate three showrooms in the capital, Baghdad, along with a main showroom in Najaf Province.

The founding members had been working in the electrical and household appliance sector even before the company was established, making Safinat Albahar a natural extension of years of experience and expertise.

Our journey and continued success are a reflection of our dedication to hard work and precision, as well as the honesty and integrity that are the foundation of everything we do. All of this is confirmed by our customers — because experience is the best proof.

  • Qualified Team

  • Affordable Pricing

  • On-Time Delivery

  • Customer Support

Household Appliances Realistic Composition

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Our Vision

Delivering Quality Appliances That Exceed Expectations

At the end of the day, we move forward with a new standard shaped by experience and built for the future.

At Safinat Albahar, our vision is to become a leading name in the electrical appliance industry by offering innovative, reliable, and energy-efficient products that enhance everyday life. We are dedicated to providing solutions that combine modern technology with long-lasting performance, helping our customers live more comfortably and efficiently.

OUR MISSION

Empowering Everyday Life with Reliable Appliances

Our mission is to provide high-quality electrical appliances that bring comfort, efficiency, and innovation into every home and business we serve. We are committed to exceptional service, long-lasting performance, and helping our customers make smart, confident choices.

OUR VISION

At Safinat Albahar, our vision is to lead the way in delivering trusted and energy-efficient appliances that enhance daily life. We aim to stay ahead of evolving needs through continuous improvement, smart solutions, and customer-focused values.

OUR VALUES

At Safinat Albahar, our values are the foundation of everything we do. We believe in honesty, quality, and putting our customers first

OUR PROFESSIONALS

Our Dedicated Team

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Robert Joe

CEO OF COMPANY
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Robert Mick

CEO OF COMPANY
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Mike Hardson

CEO OF COMPANY
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Kevin Martin

CEO OF COMPANY
TESTIMONIALS